Build Your DoD Customer Pipeline

Signal Intelligence, the platform designed to connect your technology with the DoD programs and decision-makers who can fund, scale, and deploy it to the battlefield–in seconds, not months.

About

SIMPLIFY YOUR CUSTOMER CAPTURE – CUT MONTHS OFF YOUR BD CYCLE

In this industry, the valley of death is real. Most companies get stuck in the prototype phase, caught in the Science and Technology (S&T) cycle with no clear path to transition.

To make it to the battlefield, your capability needs a transition partner—a DoD program office with the budget authority and mission alignment to take your technology from lab to full-rate production.

That’s where Demand Signal Intelligence comes in.

Our proprietary matching algorithm takes the guesswork out of the process. In just five questions, we align your capability with the right program offices that need what you’re offering.

No more weeks or months spent searching for the right connection. With Signal Intelligence, you get the relationships, budget visibility, and insights you need to scale—in seconds.

In defense, the difference between a prototype stuck in the lab and one deployed to the warfighter is the right transition partner. Signal Intelligence ensures you find them.

CATHERINE EDMONSON – FOUNDER & CEO
ELEVATE YOUR FEDERAL GAME

Demand Signal gives you everything you need to succeed—standout branding to build trust, AI-powered insights to target DoD buyers, and insider strategies to secure funding.

Maximize every opportunity and dominate the $800B federal market.

Partners

The DoD market is $400 billion, but without precise targeting, you’re leaving money on the table

Most companies waste months chasing dead-end leads, unsure of which DoD customers even need their product—or how much budget is available.

Let's fix that.

Process

we make it simple

In defense, becoming a Program of Record is the ultimate win. It means stable funding, long-term revenue, and delivering critical capabilities to the warfighter. But navigating the DoD’s maze to find the right program offices—those with budget authority and mission need that determine program of record status is a manual grind.

That’s where we come in.

With Demand Signal, answer 5 simple questions about your product or service, and instantly receive a list of DoD customers who have the budget and requirement need for your solution.

01.

Questionnaire

Answer 5 simple questions about your product or service.

02.

Match

Receive a qualified list of DoD customers most aligned with your offering, ranked by compatibility score.

03.

Engage

Use your detailed customer profiles to start targeted outreach, engage the right customers, and land deals faster.

Projects

With DS Intelligence, you get the contacts and the context needed for effective engagement.

With Signal Intelligence, gain tailored insight into where your technology has the best path to adoption in the DoD. Uncover critical program managers, budget authorities, and tech priorities—giving you the information needed to build relationships, reduce risk, and pave the way to long-term DoD success.

In defense, the difference between a prototype stuck in the lab and one deployed to the warfighter is the right transition partner. Demand Signal Intelligence ensures you find them.

Streamline Collaboration – As Your Tech Matures, So Do Your Matches

Collaboration
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Each team member can add, edit, or tag leads within advanced filters. All updates are visible in the dashboard real-time, creating a cohesive workspace. This feature allows you to save, view, and manage leads in a shared environment, enabling seamless coordination across your team.

Know Where the Money Is Before You Act

Budget
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See exactly where the money is—and where it’s going. The Budget Page provides five-year forecasts, congressional support data, and risk scores so you can focus on opportunities backed by stable funding. Unlock the full financial profile of each DoD customer, with insights into budget stability, congressional support, small business accessibility, and product-specific spending. These tools empower you to target customers with robust financial backing, minimizing risk and optimizing your efforts for high-impact results.

Make the Complex Simple

Hospitality
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Demand Signal Intelligence doesn’t just provide raw data; it interprets and aligns customer data directly to your capability helping you understand exactly where your products and services fit within each customers budget. Gain a clear understanding of each DoD customer’s needs, current investments, capability gaps, and budget priorities with plain-English summaries and visual match indicators.

The relationships, budget visibility, and insights you need to scale—in seconds.

Mission Control
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Signal Intelligence connects you directly to the DoD program offices and budget authorities that determine Program of Record status. With this insight, you’ll know exactly who to reach out to, why they need your tech, and how to position your solution for lasting success.

ELEVATE YOUR FEDERAL GAME

Demand Signal gives you everything you need to succeed—standout branding to build trust, AI-powered insights to target DoD buyers, and insider strategies to secure funding.

Maximize every opportunity and dominate the $800B federal market.

Expertise

DoD NEEDS solutions that match their immediate capability gaps – we align them to you

RISK

We bring branding out of guidelines and into an elevated coded reality.

NEEDS

We use a variety of methods to expose the potential of new product directions.

MATCH

You need the best of the best to throw their experienced minds at it.

TAILORED, NOT GENERIC

Are you identifying capability gaps that could make your solution indispensable? We can.
Getting there first means owning the opportunity—and your competitors are working just as hard to find it.

  • Pinpoint Opportunities: Discover the exact buyers, budgets, and funding streams aligned with your solution.
  • Cut the Guesswork: Pinpoint exactly who to target, where to focus, and what priorities to align with.

    CLEAR SIGNALS, NO NOISE

    Your company’s growth depends on two critical things in the defense market: speed and precision. Missing even one funding opportunity could cost you millions—Signal Intelligence ensures you're aligned early.

    • Skip the Noise: Get actionable insights, not endless data dumps.
    • Backed by Insider Data: Our platform is backed by decades of insider knowledge from DoD leaders and Congressional experts.

      SAVE TIME, CLOSE FASTER

      How many hours does your team spend researching buyers, funding priorities, and alignment opportunities? Every hour you spend searching is an hour not spent closing deals. DS Intelligence does this in seconds.

      • Stop wasting time sorting through irrelevant data. We connect you with qualified leads in seconds, cutting months off your BD cycle.
      • Reduce the risk of wasting time on cold leads or misaligned opportunities.

        MONEY TALKS, WE TRANSLATE

        Yes, you can map buyers and budgets, but how do you know they align perfectly with your solution? DS Intelligence eliminates guesswork. It pinpoints exactly who to target, where to focus, and what priorities to align with.

        • Deeper Insights: Analyze federal data to uncover long-term opportunities and shifts in priorities you can capitalize on before your competitors.
        • Understand Influence: Capitol Hill determines funding priorities. Without alignment here, your solution may not even be considered.

          Areas

          SIMPLIFY CUSTOMER DISCOVERY – CLOSE FASTER

          We’re here to give you clarity and connection, cutting through the complexity so your innovation reaches the warfighter faster.

          We help you find the right transition partner, align your capabilities with the programs that matter, and build the relationships you need to scale in defense. By cutting through the noise, we streamline your path to adoption, revenue, and impact.

          Unmatched Visibility

          Demand Signal provides the most extensive data set of DoD customer profiles, covering every branch—Army, Navy, Air Force, Marine Corps, and Space Force.

          Whether your solution is focused on land, space, cyber, sea, or air, our in-depth profiles reveal each customer’s capability gaps, budget priorities, and procurement needs. With this level of insight, you can align your offerings to high-priority opportunities and connect with the DoD customers who are ready to buy.

          Never leave money on the table again

          Demand Signal’s compatibility scoring and in-depth filtering connect you with the right DoD customers, ensuring your team focuses on leads with the strongest alignment and budget fit.

          SPEAK THEIR LANGUAGE

          Demand Signal doesn’t just provide data—it interprets it. With plain-English summaries and visual match indicators, you gain a clear understanding of each DoD customer’s needs and priorities, enabling you to make timely, informed decisions that drive engagement and boost revenue through well-targeted opportunities.

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          ELEVATE YOUR FEDERAL GAME

          Demand Signal gives you everything you need to succeed—standout branding to build trust, AI-powered insights to target DoD buyers, and insider strategies to secure funding.

          Maximize every opportunity and dominate the $800B federal market.

          Get in Touch

          We'll be back, reach out here in the meantime.