Ready to Scale?
If you’re selling to government and don’t have a plan—
Or if you have a plan, and it’s not working—
You should reach out.
Because when you’re finally ready to play the game right,
you need someone who’s already beaten it.
INTRO
Every Year, 4,000 Companies Leave the Defense Market.
Why?
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Because They Are Playing the Game Wrong
SCROLL
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RECIEVED
About
The defense game is a contact sport - played between the contractor and program office and built on a foundation of trust. Through our platform and advisors, we provide the tools, insights, and advisory expertise to align your vision with the strategic priorities of those controlling billions.
THE GAME
At Demand Signal, We Operate From Strength
The winners in this game aren’t winning because they submitted a killer response to an RFP.
They’re winning because:
- They knew the customer six months ago
- Had a champion on the Hill with district impact
- Didn't sound like a nerd
If you're blindly responding to RFPs without knowing the customer first—and spending thousands on a killer proposal writer—YOU'RE NOT IN THE GAME.
HERE'S THE TRUTH NO ONE WANTS TO SAY OUT LOUD:
- The federal market is a relationship business. Without them, you are just another cold email.
- If you are selling to the Pentagon and ignoring the Hill, you are not in the game.
- The U.S. military is the world’s largest customer, but they don’t buy from suppliers they don’t trust.
If you think you’ll win just because your product’s better than the competition, sorry charlie, you’re fooling yourself.
Winning isn’t just about selling a great product (although very important) — it’s about making sure the right people know about it, believe in it, and have the budget to buy it.
This is the game.
And we’re in the business of winning.
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Catherine edmonson
FOUNDER & CEO
Catherine Edmonson is a leading expert in congressional appropriations and defense strategy. As the youngest Chief of Staff to a senior Defense Appropriator in U.S. history, she went on to secure over $900 million in funding for cutting-edge technologies at companies like Palantir, Shield AI, and Epirus. Now as Founder of Demand Signal, Catherine helps defense companies influence funding decisions, access key buyers, and scale faster—without the red tape.
Michael Thompson
Operations Director
Michael oversees the day-to-day operations of the firm, ensuring that projects are executed smoothly and efficiently. His background in construction management and logistics helps streamline processes and deliver high-quality results on time and within budget.
Sofia Patel
Senior Architect
Sofia brings a diverse approach to architectural design, blending modern aesthetics with functional spaces. With a deep understanding of urban design and sustainable practices, she leads residential and commercial projects that prioritize the human experience.
Lucas Zhang
Lead Interior Designer
Lucas is dedicated to creating interiors that reflect both the character of the client and the unique qualities of the space. His expertise spans residential and commercial interiors, focusing on thoughtful layouts, materials, and a harmonious blend of style and function.
Olivia Barnes
Landscape Designer
Olivia's work is rooted in creating outdoor spaces that connect people with nature. Her projects are focused on sustainability, accessibility, and enhancing the environmental impact of urban landscapes. She is passionate about integrating natural elements with design to create lasting, vibrant spaces.
Daniel Kim
Lead Structural Engineer
Daniel has over 10 years of experience in structural engineering, specializing in the design of high-rise buildings and complex commercial structures. He ensures that every design is not only visually striking but also safe, efficient, and sustainable.
Julia Rivera
MEP Engineer (Mechanical, Electrical, Plumbing)
Julia manages the integration of mechanical, electrical, and plumbing systems within design projects. Her expertise in sustainable systems ensures that every space is energy-efficient and operationally effective, contributing to the overall success of the project.
John Matthews
Sustainability Consultant
John is dedicated to incorporating sustainable practices into every phase of design and construction. His expertise in green building strategies helps reduce environmental impact, enhance energy efficiency, and promote eco-friendly practices throughout all projects.
MISSION
We didn’t Come to Play By the Rules. We Came to Rewrite Them
01
OPERATIONAL OBJECTIVE
Rewire how Washington works—for those who build what matters.
02
PRIMARY MISSION
To identify, align, and accelerate mission-critical technologies by connecting them to the exact federal decision-makers with the authority, budget, and need to act.
03
HOW WE EXECUTE
- Surface actionable intel using our proprietary targeting system—CAIT
- Align capabilities with Congressional champions and DoD buyers
- Build trust, timing, and influence across the federal triangle:
Congress • DoD • Industry - Eliminate guesswork. Speed up funding. Deliver results.
04
WHY IT MATTERS
since the 1990s—
over one-third of the $7 trillion the DoD awarded to contractorS HAS BEEN AWARDED TO THE SAME 5 COMPANIES.
That’s trillion with a T—like “too much”
We exist to change that.
NEWS
DS Insider Playbook—Where the Real Game is Explained
Forget buzzwords and surface-level tips. This is where federal experts, DoD insiders, and battle-tested innovators break down how the defense world actually works.
No fluff. Just real talk, real strategies, and the kind of insight you can’t Google.
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INSIDER TIPS
The Defense Industry's Best Kept Secret
For too long, congressional adds have been the defense industry’s best-kept secret. Most companies think this is an RFP only game.
But the truth is, this is a game of influence, relationships, and strategy. The Big Five mastered it to dominate, but now, the stakes are too high for only a few to play this game.
Ready to learn the secret?
Don't Miss the Signal
Reach out to start a conversation about how we can work together to bring your vision to life.