In business, money talks.
In government, it's about trust.
The U.S. military is the world’s largest customer—
with $400 billion allocated out of Congress each year
and awarded to outside contractors.
You’ve heard of RFPs.
That’s not the beginning.
That’s the end.
The real customer?
The Program Executive Office.
They own the mission.
They own the need.
They own the bank account.
But they don’t control the funding.
That comes from higher up.
Every dollar in the DoD’s budget—
every funded account,
every awarded contract—
comes from one place.
If you're selling to the Pentagon
and ignoring the Hill—
you’re not in the game.
You’re reacting to it.
You're not looking for help.
You're looking for leverage.